new bickerstaff logo

LASKA Upcycle merch

FOR WHOM?

Laska. Charity clothes shop

WHAT WAS THE TASK?

To create the campaign to stimulate donations

AND WHAT WE'VE DONE?

Together with the Laska charity store, we created a project to change how companies use and produce branded merch clothes. The main goal was to make Earth a bit cleaner place and still keep companies' team's spirits up. Merch for brands from clothes that have already been produced and have already lived their lives before becoming part of someone's corporate culture. Each eco-conscious company can order its own batch of merch, after which Laska will put her logos on recycled hoodies, sweatshirts, and t-shirts, which will be reborn into new things.

RESULTS

During the first 10 days, and with zero media budget, the campaign earned 3.4 million media impressions, 1.3 million social media engagements, and led to 27 companies ordering their upcycled merch.

BICKERSTAFF.475

Creative director: Illia Anufrienko

Group head: Maryna Cherniavska

Project manager: Kateryna Soboleva

Senior designer: Victoria Moskofidi

Senior copywriter: Illia Yankovsky

Junior art director: Daryna Gorbacheva

Motion designer: Oleksii Boev

Copywriter: Andrii Bezludnyi

Sound designer: Olexii Boiev

ADJE PRODBURO

Director: Eugene Gozheyshyi

DP: Denys Luschyk

Executive producer: Nikita Kukoba

Line producer: Natalie Bereza

Set designer: Sveta Yermakova

1st AD: Marta Melnychuk

1st AC: Illia Vartyvanov

Gaffer: Vlad Rybak

Production manager: Slava Ivasyshen

Rental: Illuminator Film Service

Casting: LT 15 (Pavlo Makarchenko)

Costume designer: Alesya Yutina

Make up: Katerina Kavaler

Playback: Vlad Kolomiets (DiPlay)

Location manager: Victor Slava

Catering: Camera Catering

Vocal: Khrystyna Krotyk

Music composer: Seva Zolotko

Sound: Oleksandr Pustarnakov

Edit: Oleksandr Legostaev

VFX: Serhii Grigoriev

Color: Yerlan Tanaev

RIBS

Creative director: Artem Reshetnikov

Project Manager: Artur Radiichuk

Project manager: Oksana Shyschuk

UX/UI designer: Ernest Khan

Back-end developer: Roman Moskalenko

Front-end developer: Vladislav Husakov

QA: Taras Podolskyi

LASKA STORE

Co-owner: Olena Linkova

Co-owner: Anastasia Zhuravel

Shop coordinator: Anna Pankevych

Manager: Yulia Lutsan