NOT FOR SALE

FOR WHOM?‍

Ukrainian Pavilion EXPO 2025

Ministry of Culture of Ukraine

WHAT WAS THE TASK?

To showcase Ukraine at an international exhibition of technological, economic, and cultural achievements despite having only 53 square meters and 3 months for preparation in the midst of a full-scale war.
We had to overcome resource shortages, complex logistics, and global attention fatigue to make Ukraine visible and impactful on this international platform.‍

AND WHAT WE'VE DONE?

At the main exhibition of business and investment opportunities, we presented something that cannot be sold. We created a store where nothing can be bought. Each object symbolised a human value - the Right to Self-expression, Freedom of Speech. Humanity. But instead of price tags, visitors saw the real cost Ukrainians are paying for these values. And instead of asking for more, Ukraine used Expo to say "Thank you." Through the Ode of Gratitude - a musical tribute woven with authentic sounds of countries supporting Ukraine - we honoured all who kept our voice alive.

RESULTS

Our tiny pavilion transformed into something greater: a symbol not of what a country makes, but of what it stands for.

Over 3 million people saw the pavilion in person, 140+ top political figures visited, 115M+ engaged through media coverage, and 20 countries-participants joined as collaborative partners.

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BICKERSTAFF.734

Founder & Creative Director: Illia Anufriienko

CGO: Veronika Seleha

Creative Director: Dmytro Liutyi

Head of Strategy: Maria Kochurenko

Strategist: Anastasiia Filenkova

Senior Creative: Vlad Minchev

Multidisciplinary Designer: Elizabeth Bilohub

All-in-one Designer: Dmytro Kifuliak

Designer: Yana Mamaieva

Motion Designer: Oleh Shava

Programmer: Nikita Bortnichuk

Webflow Developer: Yevhen Voloschuk

Operations Director: Anna Tsiurko

Senior Project Manager: Hlib Rodchenkov, Karyna Koreiba

Project Manager: Anna Diachenko

Production Manager: Olha Kushpitovska

Head of PR: Maryna Shchepiienko

PR manager: Daria Pedchenko

SMM Manager: Elina Alibaeva
SMM Manager: Alyona Ryzhuk

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GOVERNMENT OF UKRAINE

Prime Minister of Ukraine: Yuliia Svyrydenko

Acting Minister of Culture and Strategic Communications and Commissioner-General for Ukraine at Expo: Tetyana Berezhna

Strategic Communications Specialist, Project Manager: Yuliia Mischuk

Сommunications Officer: Nina Agafonova

Communications Specialist: Yuliia Pliuta

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UKRAINIAN PAVILION ON-SITE TEAM

Pavilion Director: Inna Illina

Coordinators: Ihor Panasenko, Iryna Uhnichenko, Maryna Stavniichuk, Oleksandr Hulyanych

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BEST FRIENDS FILM PRODUCTION

Director: Eugene Andrushchenko

DOP: Kirill Shliamin

Executive producer: Dzen Yevstygneyki

1AD: Dzen Yevstygneyki

Creative producer: Alina Vinnichenko

Line producer: Victoria Khmelnytska

Set Designer: Danil Dubrovsky

Casting: Sasha Pylypenko, Tanya

PM: Alexey Yemelyanov

Style: Lena Ihnatenko

MUA: Yuliia Smirnova

Gaffer: Olexandr Vetchanin

Focuspuller: Andriy Karpets

Playback: Vlad Shadurskyi, Oleg Monzatog

1st AC: Volodymyr Tonkonogov

Location: Kolya Ivanov, Viktor Shevchenko

Post Production Producer: Victoria Khmelnytska

Editor: Natasha Vdovychenko

Color Grading: Kirill Shliamin

VFX: Andrii Malyhin

Sounddesigner: Pavel Drach

Rental: Patriot

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HYPHEN DASH

Mykhailo Birchenko

Yevhen Puhachov

Daniil Zubkov

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