new bickerstaff logo

Etnodim

FOR WHOM?

ETNODIM: Ukrainian ethnic clothing brand

WHAT WAS THE TASK?

To express gratitude to partner countries for their ongoing support of Ukraine

AND WHAT WE'VE DONE?

Ukrainian embroidery is a powerful symbol of national identity and our fight for freedom. To remind the world that everyone who values and strives for freedom must unite against the aggressor, we created embroidered designs for countries supporting Ukraine today. We researched the history and symbols of these nations and crafted shirt ornaments featuring their main symbols of freedom.

We chose soldiers from the International Legion as ambassadors for this campaign because who better than them to speak about freedom, its price, and its value?

BICKERSTAFF.475

CEO: Veronika Selega

Creative director: Illia Anufriienko

Strategist: Masha Kochurenko

Creative group head: Dmytro Liutyi

Art directors: Katalina Maievska, Polina Blyzniuk

Senior copywriter: Sergey Artemenko

Copywriter: Minchev Vlad

Graphic Designers: Dmytro Kifuliak, Liza Popova

Operator: Klimyk Vova

Motion designers: Oleh Shava, Kim, Elizabeth Bilohub

PR manager: Vika Ivanishina

Project managers: Hanna Oryshchenko, Anastasiіa Kolomiets, Anna Tsiurko

ETNODIM
INTERNATIONAL LEGION