new bickerstaff logo

Family doctor cares for those who cares for all

FOR WHOM?

NGO «Barrier-Free»

WHAT WAS THE TASK?

To develop and promote a new mental health support service as part of the National Mental Health Program "How Are You?"

AND WHAT WE'VE DONE?

In this heartfelt multi-channel campaign, we've succeeded in encouraging moms across the country to pause and consider their own well-being. Moms are often the first caregivers, health observers, and well-being inspectors. They're always ready to prioritize their family's needs, even during challenging times. But who will prioritize moms and guide them on caring for their mental health?

Family doctors! The campaign was created to announce that mental health support services have become a part of the National Mental Health Program.

But actually it was created to care for those who take care of all.

RESULTS

The cross-media approach reached approximately 21 million people (12 mln in traditional media, and about 9 million on social media).
This campaign boosted the awareness of the service and impacted referrals to family doctors about mental health issues.

BICKERSTAFF.475

Creative director: Illia Anufriienko

Strategist: Masha Kochurenko

Senior Project Manager: Hanna Oryshchenko

Copywriter: Vlad Minchev

Art Director: Oleksandra Spasova

Creative Enzyme: Andrew Bez

Graphic Designers: Dmytro Kifuliak, Liza Popova

NGO «Barrier-Free»

The All-Ukrainian mental health program «How Are U?»

The Coordination Center for Mental Health by the Cabinet of Ministers of Ukraine

Ministry of health of Ukraine

PRODUCTION ELECTRIC SHEEP FILM

Director: Eugene Gozheyshiy

DOP: Denis Luschik

1st AD: Ulya Snitko

Executive producer: Andrei Copots 

Producer: Olya Danyukova

PA: Julia Petrenko

Bidding Producer: Anna Kulishenko

Production manager: Andrew Naumchuk

Location: Victor Shava

Casting: EASY Cast

Production designer: Elena Emelyanova

Props assistant: Serhii Godlevskyi, Vadym Sukhenko

Costume designer: Dina Golubeva

MUA:  Mariia Pylunska

Gaffer: Innockentiy Zapotochniy

Focus puller: Serhiy Sardudinov

Playback: Eli Tayler

1st AC: Ruslan Vitkovskyi

Dolly: Zhenya Doloto, Sergey Kuzmenko

Key grip: Max Maksimchuk

Postproduction: Viktor Romaniuk

Editing: Victor Lisin 

Color: Alina Borschova 

Sound: cavemen records

VO: Vlad Minchev

Equipment: PATRIOT RENTAL