new bickerstaff logo

Exotic of ukrainian origin

FOR WHOM?

“Galychyna” Ukrainian dairy products brand

WHAT WAS THE TASK?

Creating packaging and a marketing campaign to introduce new yogurt flavors to the market

AND WHAT WE'VE DONE?

Galychyna is one of the biggest national Ukrainian dairy brands. As we all know, Ukraine's geographical location doesn't naturally lend itself to growing exotic fruits, which are featured in our new product line that needed promotion.
Given the brand's positioning as both local and national, we had to blend the exotic with something authentically Ukrainian. So we found our own Papailo, Maracuenko, and Ananasenko. Literally, we found Ukrainians with very exotic last names and made them ambassadors.

Check out the videos featuring our first exotic Ukrainian – Viktoriia Papailo!

BICKERSTAFF.475

Creative director: Illia Anufriienko

Creative Group Head: Dmytro Liutyi

Head of strategy: Serhii Lizunov

Strategist: Masha Kochurenko

Senior copywriter: Sergey Artemenko

Copywriter:  Vlad Minchev

Art director: Oleksandra Spasova

Graphic Designer: Dmytro Kifuliak

Motion designers: Oleh Shava, Kim Honcharov

Senior project manager: Hanna Oryshchenko

Project manager: Anastasiіa Kolomiets

PR manager: Anastasia Polska

PR manager: Viktoriia Ivanishina

GALYCHYNA

Brand manager: Olena Poliakova
Marketing Director: Oxana Andrushkiv

TOMIN FILM

Director: Petro Didenko

Operator: Olena Chekhovska

Executive producer: Nata Kucherova

Line producer: Katya Shtonda

1st AD:  Ulyana Snitko

Hood post: Valeria Koval

Style: Dina Golubeva

Makeup: Dasha Ruda

Photo: Danylo Pryvit

Production manager: Viacheslav Ivasyshen

Rental coordinator: Yuriy Pleskach

Focus Pooler: Alexander Korotun

Gaffer: Valery Butkov

Playback: Alexander Sofin

Camera mechanic: Ruslan Vitkovsky

Catering: Yaroslav Katashynskyi

Editing: Max Vasyanovych

Sound: Baker Street Sound

MOKO

Creative director - Olga Livik

Client service director - Tatiana Malshakova

Strategist - Nikita Deulin

Head of Influence - Anna Lozka

Art director - Alexandra Raskosova

Creative copywriter - Anastasia Dobrova

Designer - Vlada Yurina

Project manager - Yulia Traseukh

Media specialist - Yaroslav Cheshko

Moderator - Angelina Havryliuk

AMBASSADOR

Viktoriya Papailo