Trash Movies

FOR WHOM?‍

No Waste Ukraine — Recycling Station

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WHAT WAS THE TASK?

Promote the launch of Ukraine’s first autonomous recycling capsule and engage a wider audience beyond eco-activists.

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AND WHAT WE'VE DONE?

We took cult trash movies and “recycled” them into funny ads voiced by Ukrainian comedians. This way, No Waste Ukraine showed: just like waste, even trash content can get a second life — in support of recycling culture.

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RESULTS

The campaign reached 4 million people, bringing recycling into mainstream conversation and making No Waste Ukraine visible beyond the eco-community.

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BICKERSTAFF.734

Creative director: Ilia Anufrienko

Head of Strategy: Maria Kochurenko

CGO: Nika Selega

Operation director: Anna Tsuirko

Project manager: Karyna Mykulska, Anna Diachenko

Multidisciplinary Designer: Elizabeth Belo

Multidisciplinary Designer: Dima Kifuliak

Copywriter: Andrii Bezludnyi

Copywriter: Vlad Minchev

Head of PR: Maryna Schepienko

PR Manager: Vika Ivanishina

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NO WASTE UKRAINE

Founder - Yevheniia Aratovska

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