You'll Make It With LOKO

FOR WHOM?

LOKO Delivery

WHAT WAS THE TASK?

To attract new users to the LOKO app and increase the number of orders during the Christmas holidays.

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AND WHAT DID WE DO?

Every year, the New Year holidays gift everyone anxiety and an existential crisis. People try to chop all the salads in time while also reflecting on the past and thinking about the future. But the meaning of existence is needed not only by those who cook, but also by those who are being cooked (especially them). So we gave voice to the ingredients and showed that LOKO delivery helps resolve all issues before it’s too late.

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RESULTS

The campaign lasted 42 days during the holiday season. Within that time, it managed to exceed expectations. CTR was 19% above the target. The number of clicks on ad links rose by 22%. Long-term ad recall showed an absolute increase of +4.1%.

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BICKERSTAFF.734

Creative director: Illia Anufriienko

Head of strategy: Mariia Kochurenko

Creative group head: Kateryna Barbalat

COO: Anna Tsiurko

Strategic & creative producer: Kateryna Logvynenko

Strategist: Bohdan Varkholiak

Senior copywriter & voice: Oleksii Yatsura

Voice: Anastasiia Filenkova

LOKO

Head of marketing: Daria Tatevosyan

Brand leader: Mykyta Barkov

Brand manager: Oksana Maiboroda

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Best Friends Film Production

CEO: Dzen Yevstygneykin

Executive producer: Alina Vinnichenko

Producer: Victoria Khmelnytska

Director: Maksym Bondarenko

Dop: Max Malinovskiy

1st AD: Dima Hasanov

Set Designer: Danil Dubrovsky

Casting director: Tatiana Nochka

Admin: Max Casik

Style: Lera Melnyk

MUA: Yuliia Smirnova

Gaffer: Yaroslav Kutnik

Playback: Sasha Sofin

1st AC: Ivan Kezikov

Focus Puller: Illia Remizovsky

BTS and 2nd Unit: Anastasia Bazanova

Location: One Location

Post Production Producer: Victoria Khmelnytska

Edit&VFX: Tykhonchuk Dmytro, Dima Suhodol

AI: Yevhen Chernyshov

Colorist: Kostiantyn Lishchyna

Sound: Dima Snizhko

Music: Maksym Bondarenko

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