new bickerstaff logo

Take a look inside yourself

FOR WHOM?

Esculab. Medical laboratory

campaign

WHAT WAS THE TASK?

To create a communication campaign highlighting Esculab's primary focus on the importance of medical analyses.

AND WHAT WE'VE DONE?

This communication campaign asks the questions: what really influences our lives more? Stars or cortisol? Tarot or TSH? Affirmations or anemia? Knowing for sure is always better than hanging in uncertainty, isn't it? This makes medical analyses a great tool for self-exploration and self-acceptance. That's why, from now on, Esculab will always be there to help you take a look inside yourself.

RESULTS

Overall, we got 4.5 million impressions, of which 1.5 million were organic (PR + content) due to creative solutions. This increased the overall awareness by 5 percentage points and spontaneous awareness by 7; overall awareness from 25% to 30%; spontaneous awareness from 12% to 19%.
Regarding communication objectives:
The consumption indicators show an increase in direct inquiries (not through a doctor). This may indicate a shift in the perception of analyses as a separate product from medical services.

Regarding communication objectives: we saw an increase in direct inquiries (not through a doctor), indicating a shift in the perception of analyses as a separate product from medical services.

BICKERSTAFF.475

Creative director: Illia Anufriienko

Head of strategy: Serhii Lizunov

Strategist: Masha Kochurenko

Senior copywriter: Seva Medvedev

Middle copywriter: Vlad Minchev 

Art director: Oleksandra Spasova

Senior project manager: Hanna Oryshchenko

Graphic/Motion Designer: Elizabeth Bilohub

ESCULAB

CMO Esculab: Anna Konyk

Electric Sheep Film

Director: Eugene Gozheyshiy

DOP: Denys Lushchik

Executive producer: Andrei Copots

Producer: Anna Kulishenko

Production manager: Mykola Poluden’

Casting:  EASY Casting

Costume designer: Dina Golubeva

Editing: Victoriya Dvornikova

Focus Puller/1AC Sergiy Sardudinov

Special thanks to Patriot Rental