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Ukrainians Will Understand

FOR WHOM?

“Galychyna” Ukrainian dairy products brand

WHAT WAS THE TASK?

Promote Galychyna's Carpathian yogurt with the unique Ukrainian starter culture «Сarpaticus».

AND WHAT WE'VE DONE?

We focused on «Сarpaticus» deep cultural roots and benefits for Ukrainian stomachs. We drew inspiration from "Egokannia," a traditional Carpathian method of long-distance communication using loud, echoing calls across the mountains, understood only by locals.

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Creative director: Illia Anufriienko

Creative director: Dmytro Liutyi

Strategist: Vlad Zima

Art director: Katalina Maievska

Graphic Designer: Dmytro Kifuliak

Creative Group Head: Kateryna Barbalat

Head of strategy: Serhii Lizunov

Senior project manager: Hanna Oryshchenko

Project manager: Anastasiіa Kolomiets

GALYCHYNA

Marketing Director: Oksana Andrushkiv

Brand manager: Olena Poliakova

PRODUCTION: ELECTRIC SHEEP FILM

Director: Yevgeny Gozheyshiy

DOP: Lena Chekhovska

1st AD: Ulia Snitko

Executive producer: Andrei Copots

Producer: Olya Danyukova

Bidding Producer: Anna Kulishenko

Producer’s assist: Julia Petrenko

Production manager: Andrew Naumchuk

Gaffer: Innokentiy Zapotochniy

Production designer: Lena Emelyanova

Costume designer: Mariia Kvitka

MUA: Mariia Pylunska

Photographer: Dmytro Baranov

Making Of: Kateryna Galukh, Vitia Vitj

Editing: Vika Dvornikova

Color: Maryna Tkachenko

Sound:  Cavemen. Vitaliy Candyba

Postproduction: Victor Romanyuk

Equipment: PATRIOT RENTAL