new bickerstaff logo

New way to feel safe

FOR WHOM?

Sheriff. Private Security Company

WHAT WAS THE TASK?

To develop a brand and communication strategy, including rebranding

AND WHAT WE'VE DONE?

In our new brand positioning, we shifted the focus from the usual intimidating approach to a more comforting one. We updated the entire identity, retaining the iconic Sheriff's Star Badge but reinterpreting it to be more modern, friendly, and approachable. Enjoy our video case and stay safe.

RESULTS

As a result, according to Brand Lift:
87% of customers were positive about the new visual identity
brand favorability - + 35%
image attributes “technological”, “modern” - + 25%

BICKERSTAFF.475

Creative director: Ilia Anufrienko

Group head: Marina Chernyavskaya

Account director: Nataliia Blazhkun

Senior account manager: Alice Khomenko

Senior strategist: Sergey Lizunov

Strategist: Masha Kochurenko

Senior designer: Viktoriia Moskofidi

Illustrator: Andrew Getmanchuk

Motion designer: Olexii Boiev

SHERIFF

Marketing director: Victoria Podvoyska

Author: Dmitry Strizhov