new bickerstaff logo

Nearest Bomb Shelter

FOR WHOM?

Ukrainian Pavilion at the 60th International Art Exhibition La Biennale di Venezia

WHAT WAS THE TASK?

To draw attention to the Ukrainian National Pavilion at the 60th Venice Biennale

AND WHAT WE'VE DONE?

We disrupted the media by creating the Bomb Shelter Map of Venice, Italy, reminding the world of the fragility of peace. Ironically, the map highlighted the route to the nearest bomb shelter, located right next to the Ukrainian Pavilion.

RESULTS

In just the first 72 hours of our campaign, we achieved 113 publications, including 5 in Tier 1 media, and garnered 13.7 million media impressions

BICKERSTAFF.475

CEO: Veronika Selega

Creative director: Illia Anufriienko

Strategist: Masha Kochurenko

Creative group head: Dmytro Liutyi

Copywriter: Kateryna Barbalat

Graphic Designers: Dmytro Kifuliak, Katalina Maievska

Senior project manager: Hanna Oryshchenko

PR manager: Vika Ivanishina

Content makers: Anna Tsiurko, Andrew Bez

UKRAINIAN NATIONAL PAVILION AT THE 60TH VENICE BIENNALE:

Curators: Viktoria Bavykina, Max Gorbatskyi

Artists: Katya Buchatska, Andrii Dostliev and Lia Dostlieva, Daniil Revkovskyi and Andrii Rachynskyi, Oleksandr Burlaka

Producer: Olena Kasperovych

Head of Communications: Lisa Korneichuk

Head of Visual Communications: Misha Buksha