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Crime Without Punishment

FOR WHOM?

Ukrainian Leadership Academy

WHAT WAS THE TASK?

Development and implementation of student advocacy campaign in Europe.

AND WHAT WE'VE DONE?

While some people in Europe still praised Russia's cultural heritage, we revealed the true face of contemporary Russian literature. In collaboration with the Ukrainian Academy of Leadership, we presented 'Crime without Punishment'—an epic narrative exploring the atrocities of war, illegal deportations, and the manipulation of Ukrainian children. Despite being labeled 'still in progress,' many pages remain classified, awaiting the day when justice prevails and these criminals are held accountable.

RESULTS

"Crime Without Punishment" made waves both offline and online. The book's launch reached an audience of up to 15 million people, with media coverage totaling 331,625,434 views. This media attention, combined with the book's compelling narrative, caused it to go viral on social networks, amplifying its message and impact.

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CEO: Veronika Selega

Creative director: Ilia Anufriienko

Project manager: Anastasiia Kolomiiets

Junior strategist: Nadiia Melnyk

Copywriter: Vlad Minchev

Junior designer: Liza Popova

Motion designer: Oleg Shava

Pr manager: Anastasiia Polska

Junior pr manager: Viktoriia Ivanishin

ULA

Acting CEO, deputy CEO: Yevheniya Mateychuk

Regional development manager: Liubomyr Shymkiv